All You Need to Know about Buying Art Online

Embracing Meaningful Art Online

Dear Luxury Lover,

In today's digital age, the online world has become a treasure trove for discovering and purchasing artwork directly from talented artists.  However, there are still many concerns around this topic. Some of the most common fears include lack of trust, fear of being scammed, concerns around quality, authenticity of the artwork or the safety of the personal and financial information. These are very valid concerns which may hinder some collectors from buying art directly from the artist. There is also a third group of collectors who are just not aware that buying art online directly from the artists has become a norm. The truth is, that thanks to social media, getting in touch with artists directly is easier than ever before and doesn’t need to feel intimidating. 

It is also important to note, that buying art directly from the artist not only enables collectors to acquire unique and meaningful pieces but also plays a crucial role in sustaining and promoting creative journeys of the artists.

In this blog post, I will explore the benefits of buying art online directly from artists and how this practice helps artists achieve their business goals and share their artistic vision. 

 

Authenticity and Uniqueness

When buying art online directly from artists, you have the opportunity to acquire original and one-of-a-kind artwork. These artworks contain the artist's personal touch and convey their unique creative expression. By purchasing directly, you're able to engage in a genuine connection with the artist and understand the inspiration behind their work. Make sure however that all original artwork includes certificates of authenticity which confirm the provenience and authenticity of the artwork!

Support and Appreciation

Every sale made directly from the artist's online platform helps them continue their artistic journey. Instead of supporting large corporations or commercial galleries, you can directly enable artists to thrive and follow their passion. Your purchase goes beyond a transaction; it demonstrates your appreciation for their talent and supports their livelihood.

 

Building a Personal Connection

Buying art online directly from artists allows you to establish a personal connection with the creator themselves. Artists often provide insights into their creative process, inspirations, and stories behind their artworks. This connection enhances the value and meaning of the art you bring into your life, giving you a deeper appreciation for the artwork and the artist's journey. You can read more about my quiet luxury inspirations. 

 

Transparency and Trust

So what to pay attention to in order to ensure a safe and trustworthy transaction? Here are some key points to consider:

1. Research: Take time to research. Look for testimonials from previous buyers to gain their perspective on the artist's quality of service and artwork. Review artists’ website, their social media and any potential press releases - google their name and add their specialty (e.g. Joe Bloggs painter) in the search bar and check for any press releases. Review all results to form a better understanding of the artist and their work. Emerging artists will not have much press coverage and in such cases you will need to focus on reviewing the website or get in touch with them directly. 
2. Transparency: Ensure the online shop provides policies that regulate all important aspects of the purchase process - return policy, shipping policy and general terms and conditions. Familiarize yourself with the policies prior to making a purchase. Lack of policies or vague and misleading information can be considered as concerning.
   
3. Product Descriptions: Check if product descriptions provide all vital information in a transparent manner. Ensure to read them in detail to understand what is included in the price and how the artwork will be delivered (framed/stretched/rolled in a tube etc.). Product listings should also include a plethora of photos presenting the artwork. Lack of detailed descriptions or photos can be considered as a red flag. 
4. Communication: Establish open and transparent communication with the artist throughout the buying process. Ensure the website includes contact information so that you can get in touch with the artist prior to making a purchase if required. Some artists even offer an online appointment for those collectors who wish to see the original artwork in the studio before they commit to the purchase. Lack of response to the emails or appointment requests can be a cause for concern. Make sure however to also show some understanding as the artists spend a lot of time in their studio on their creative side of the business and not in front of the computer so their response time may be slower.  
5. Secure payment methods: Make sure the online shop offers trusted payment platforms  that provide collectors protection during the purchase process. Some artists offer split payment options which is a convenient way for the collectors to manage their budgets. 
6. Social Media: If you wish to get more familiar with the artist prior to making a purchase, subscribe to their newsletter and follow them via social media to get a better understanding of their work and inspirations. More frequent contact, gaining access to behind the scenes and the artist's day to day in the studio,  will allow you to feel more comfortable while making the purchase.

 

Debunking Misconceptions

While there are many valid concerns, there are also many misconceptions. Let's address a few of the most common ones:

1. High Pricing: One common misconception is that buying directly from artists means paying exorbitant prices. However, this is not always the case. In fact, many artists offer their work at more affordable prices compared to galleries or art fairs. This is due to the fact that galleries charge up to 50%(!) of the artwork price for their services. It is much more profitable both for the artist and the collector to handle the purchase process independently. As a matter of fact, many artists also offer payment plans or discounts for online purchases, making their art even more accessible to a wider audience.
2. Quality: Some may worry that buying art online means sacrificing quality. However, it is very easy to spot artists who take great pride in their work and strive to provide high-quality pieces, regardless of the platform through which they are sold. By thoroughly researching the artist, reviewing their social media feed and examining their product listings, you can ensure that you are investing in a well-crafted and authentic piece. Ensure also to read product descriptions which should be covering information on the materials, mediums, framing and delivery options. The shipping of the valuable and original artwork should always be insured which will protect the artwork during the transit. Make sure this information is included in the policies or FAQs.
3. Limited Selection: Another misconception is that buying art online directly from artists limits your choices. On the contrary, the online art world offers a vast selection of styles, mediums, and genres. You can explore artists from different countries and discover emerging talents that you may not have encountered otherwise. It has never been easier to find artists and artwork that is close to our heart and the best part is you can do it from the comfort of your own home! 

 

Supporting Artists

Since we covered the misconceptions, it’s time now to discuss the positive aspects of online art purchases. By buying art directly from artists, you contribute immensely to their business goals and artistic aspirations. Here's how your support helps artists thrive:

1. Financial Stability: Artists rely on sales to support their livelihood and continue creating. Purchasing directly from the artist ensures that a more significant portion of the proceeds goes directly to them, allowing them to reinvest in their materials, studio space, and artistic growth. Conversely, when buying via art galleries, the artist receives only a proportion of the sum paid for the artwork… 
2. Exposure and Recognition: Buying art from artists online also helps to increase their visibility and exposure. Positive reviews, social media shares, and word-of-mouth recommendations contribute to the artist's reputation and reach a broader audience. This recognition encourages artists to continue pursuing their passion and helps them establish their name in the art world.
3. Artistic Freedom: Buying directly from artists gives them the freedom to create and experiment. Artists are not limited by the demands of galleries or the commercial market. By supporting them, you encourage innovation and the exploration of new artistic avenues, which adds to the richness and diversity of the art world.

Online Art Galleries  

I hope this helps you understand what to look for when making online art purchases directly from the artists. At the same time it is important to realize that by supporting artists, you contribute to their success, help them achieve their business goals, and ensure the sustainability of their creative endeavours. Embrace the opportunity to connect with artists, gain insights into their artistic processes, and bring authentic, unique artwork into your life, knowing that you are making a difference in the artist's career and supporting the vibrant art community.

So, the next time you find yourself looking to add a touch of beauty and inspiration to your living space or support the arts, consider buying art online directly from artists. Not only will you discover incredible works of art, but you will also play a vital role in empowering artists and helping them achieve their dreams. Start exploring the vast and captivating world of online art and make a meaningful impact today!

ALWAYS WITH LUXURY AND ELEGANCE IN MIND,